Alluding to its logo, taken from Switzerland’s national flag, the slogan says in German, “Kreuz ist Trumpf”, literally, the “cross is trumps”, or the “cross is a plus”.
The words are used in a billboard campaign, launched within the country last month, that highlights the white cross on the back of one of its planes.
Muslims in Switzerland have responded negatively to the advertising, which they believe promotes Christianity over other religions. [The Local] Read more
