CAIR's Ahmed Rehab describes their #MyJihad ads this way: "The campaign is about reclaiming Islam, and not just ‘jihad,’ from both Muslim and non-Muslim extremists... Whether it’s the bin Ladens and the al-Qaidas of the Muslim world, or the Pam Gellers and Frank Gaffneys of the non-Muslim world, ironically — even though they come from the two opposite ends of the spectrum — they agree exactly on the same definition of ‘jihad’ and on the same worldview of Islam versus the rest of the world.”
.... these American Muslim organizations teach and/or promote a book on Islam called Minhaj al-Muslim. This book offers a simple definition of Jihad that has little to do with fitness or friendships:
"The specific ruling of Jihad – which is fighting against the disbelievers and those who wage war against Islam – is that it is a collective compulsory duty." [Revuse] Read more