06 March 2013

Using Billboards to Stake Claim Over ‘Jihad’

There is an advertising war being fought here — not over soda or car brands but over the true meaning of the word “jihad.” Backing a continuing effort that has featured billboards on the sides of Chicago buses, the local chapter of a national Muslim advocacy group, the Council on American-Islamic Relations, has been promoting a nonviolent meaning of the word — “to struggle” — that applies to everyday life.

.... Mimicking the My Jihad ads, they feature photos and quotations from figures like Osama bin Laden and Faisal Shahzad, who tried to set off a car bomb in Times Square in 2010. “Killing Jews is worship that draws us closer to Allah,” says one ad, attributing the quotation to a Hamas television station. They end with the statement: “That’s his jihad. What’s yours?” [The New York Times] Read more