12 May 2018

German brewery scraps World Cup bottle caps after Saudi Arabia flag row

A Mannheim brewery has apologized after printing 32 World Cup team flags on its beer bottles. Social media users took issue with the Islamic statement of faith — part of Saudi Arabia's flag — being linked to alcohol.

A local German brewery announced on Friday it was halting a marketing campaign tied to the World Cup after sparking outrage on social media.

The Eichbaum brewery, located in the southwestern German city of Mannheim, printed the flags of each of the 32 World Cup national teams on its bottle caps to celebrate the upcoming soccer tournament.

The inclusion of Saudi Arabia's flag on the beer bottle caps, however, prompted numerous complaints on Facebook and Twitter. [Deutsche Welle] Read more