It is believed the European champions' new crest, minus the Christian cross, was created so as not to offend Muslim sensibilities in the United Arab Emirates, where a marketing drive will take place.
Club president Florentino Perez labelled the deal as a "strategic alliance with one of the most prestigious institutions in the world".
But the redesigning of the famous club badge shows, according to Spanish sports paper Marca, how far top clubs are willing to go, including sacrificing part of their famous identity, to generate new revenue streams. [The Independent] Read more
