Transport chiefs have been forced to drop a children’s road safety campaign depicting a Muslim nursery schoolgirl wearing a religious headscarf.
The £2 million campaign was accused of sexualising a child because the hijab is traditionally worn by women only from puberty as a sign of female modesty in front of men. The images are included in children’s books distributed through nurseries and in stories on a website.
The Children’s Traffic Club London, promoted by Transport for London (TfL), has recruited more than 66,000 children across the capital.
TfL, which is chaired by Sadiq Khan, the capital’s Labour mayor, apologised last night and said that it would stop using the images. [The Times (£)] Read more
