Morrisons is trialling a halal pick and mix counter at 10 stores, offering gelatine-free sweets to Muslim customers.
The selection of 36 sweets includes liquorice sticks, cola bottles, jelly beans, gummy bears and sugared lips - all guaranteed to be free of non-halal animal products or alcohol-based colourings and flavourings.
The move is being tested at stores in Blackburn, Bolton, Preston, Bradford, West Bromwich, Birmingham, Leamington Spa and three in London.
It was welcomed by Salim Mulla, chairman of the halal sub-committee at the Lancashire Council of Mosques.
"Sweets are very popular with the Muslim community," he said. "I think the pick and mix will do really well."
At the moment, Muslim shoppers have to look at the ingredients to see if sweets are suitable to eat as some contain animal products that are not halal. [The Telegraph] Read more
