11 April 2016

ICM poll of British Muslims

.... So how do you conduct a poll of British Muslims? With difficulty – there is no ideal way, no route that does not include compromises and result in skews and biases. British Muslims are around about 5% of the population, distributed unevenly around the country. Some groups within the community will have come here only recently, and perhaps have poor English.

That’s difficult to poll in an affordable way – let’s go through the possibilities. The first would be to go to a very large database of people of known demographics (such as the existing panels of YouGov or another internet polling company) and recruit Muslims from there – this is the easiest route, the company will already know the religion of their panellists and at 5% incidence you’ll probably be able to get enough. The problem is that the British Muslims who join an internet panel are probably skewed towards the well integrated, people who have been here for years or generations and speak fluent English.

.... Even if that does make a difference though, and views of other British Muslims are less distinct from the rest of British society, this poll should give us a good guide to the 50% of British Muslims who live in areas with a comparatively high Muslim population. [UKPollingReport] Read more